Icon
Make the icon talk to your app’s proposal. All elements must be related to each other, in addition to complementing each other and conveying the correct message to the page visitor. Image quality also weighs heavily on the strategy.
Category
This is a point that few people care about as they should. Imagine a clothing store where clothes are in one sector and shoes in another. If you put the shoes out of your session, what are the chances that they will be sold?
The same happens in app stores: it is very common for people to search for what they need within categories, such as games, productivity and personalization, for example. These virtual sectors make it easier for users to search.
Videos and screenshots
The media made available on the Play Store and Apple Store are critical to increasing conversions. They summarize the services offered by the app and, thus, make it easy to view the app without having to download it to do so.
Therefore, it is important to disclose content materials, with good quality and with the exposure of interesting product functions. Enjoy and work, even more, the application’s marketing in these media.
Enlist the help of experts
A good ASO strategy is related to the knowledge you have, not just in the apps, but in the Play Store and Apple Store. So that there is no more doubt, check out our e-book . And count on the help of an expert for an effective strategy.